I received a call yesterday morning regarding purchasing links in order to boost SEO. My immediate reply to the person calling was: “There are five rules that Google tells you to follow, that would be breaking one”. Silence on the other end of the line; and then: “But lots of people are doing it”. Well, just because people are doing things they shouldn’t doesn’t mean that I will, or that you should either.
We all know that cheating is not the way to boost SEO, and buying inbound links would essentially be cheating. YOu are not allowed to buy links, so if that’s true, then I reckon you shouldn’t be allowed to sell them either.
Although I do agree that inbound links can and do help SEO, I am not about to risk my ranking by gaming the system. My hope is that if you ever receive a call like this, you will give them an ear full as I did yesterday. Comments are certainly welcome here.
-s


